THE NEW CHRISTIAN DIOR - TZAIMS LUKSUS

TZAIMS LUKSUS COUTURE LABEL

IS THE RAREST OF ALL

FASHION LABELS IN THE WORLD

From 1960 until 1965 Tzaims Luksus created silk prints, jacquards and woven woolens in his own textile mill in Bennington, Vermont, USA for America's top fashion designers: James Galanos, Norman Norell, Pauline Trigere, Ronald Amey, Geoffrey Beene, Bill Blass, Oscar de le Renta, Gus Tassell and many others all in the highest echelon of American fashion designers.

After winning the Neiman Marcus and Coty Awards both in 1965 he turned to designing his own couture collection and ready-to-wear and launched the first major Fashion House in America with great success. Luksus was immediately recognized as the New Dior and after several collections in New York City ventured to be the first American Fashion Designer to show in Paris, in partnership with Rebekka Harkness, with the French Couture. [Later Geoffrey Beene took Luksus' example and was the second to show in Paris.] The European press claimed: "Tzaims Luksus presented an haute couture collection in the true mode of the French Couture."

From 1968 to 1972 Luksus printed in Como, Italy, Lyon, France & Zurich, Switzerland. He also created jacquards, warp printed woolens with corresponding silk prints at the greatest fabric houses in Europe. Luksus was the only designer to ever gain entry into the private design studios of Bianchini-Ferier and many of his prints for James Galanos are in the Musee di Tissue di Lyon, France.

During the period of 1966 to his Paris showing at the Hotel de Crillon, on the Place de la Concorde in 1968 every major women's fashion specialty store carried Tzaims Luksus creations.

Martha's both on Park Avenue, NCY & Palm Beach, Florida, Bonwit Teller, Bergdorff Goodman, Sak's Fifth Avenue, Lord & Taylor, Neiman Marcus and many others all over the United States and especially in California.

Tzaims Luksus haute couture creations were purchased by the 10 most fashionable women in the world plus may other fashionable ladies including fashion editors among whom was Diana Vreeland of Vogue Magazine who considered Tzaims: "The darling of the fashion world."

To contact Tzaims Luksus:

buckthorne.hall.ac@earthlink.net

The Vermont Foundation of the Arts

vermont.arts@earthlink.net

TZAIMS LUKSUS PRINCE OF PRINTS

The Memoirs & Artistry of:

TZAIMS LUKSUS, FRSA

Tzaims Luksus created the 'Print Explosion' in the early 1960s with a group of tie dyed silk chiffons that he offered Count Ferdinando Sarmi, an Italian architect turned haute couture designer established on New York City's Seventh Avenue. This group of "silk prints" as the fashion press called them ..not ever having seen "tie dye" before and the fact that Sarmi wouldn't reveal his source for them catapulted Luksus into the highest echelons of fashion claiming him first to be the 'Phantom of the Haute Couture" which created instant fame for him once his name was released but also with the release of full colour photos in all the major fashion magazines launched what became the nucleus of 'tie dyed' fashion later into the world of pop art culture. Luksus stayed his course with the haute couture moving quickly on and never produced another tie dye into fashion but instead invented a new silk screen technique that boggled the minds of silk printers around the world. Prints so large they couldn't be put into mass production and required four printers to handle one screen creating panels that literally dominated the design of a dress as was next offered to Ronald Amy of the famed house of Burke-Amey on 57th Street. Socialites of the most avant garde in fashion such as Isabel Eberstadt and Mica Ertegan were the first to launch into the Luksus phenomenon and Freddie and Isabel Eberstadt introduced Andy Warhol to Tzaims one evening at their Park Avenue apartment when Warhol was still painting Campbell's tomato soup labels. Luksus' influence on Warhol was so great that Warhol launched immediatly into using silk screening for all his next portraits of famous "beautiful" people but never giving Luksus credit. The art world at large was taken in as well and to this day Robert Rauchenberg who adopted silk screening when he saw Luksus' work in fashion became his major medium of expression.

Luksus continued to amaze and next, when Geoffrey Beene first launched his ready-to-wear collection backed by Ben Shaw of Seventh Avenue fame, Luksus offered Geoffery a group of silk printed crepe du chine panels that further stunned the fashion world and led both Beene & Luksus into receiving a 1965 Neiman Marcus Award and Luksus receiving the first Coty Award in 1965 ever given to a fabric designer.

Stanley Marcus of Neiman Marcus claimed: "Luksus is the fashion artist of the new millennium." and encouraged Luksus to design clothes for his Dallas emporium. Instead Luksus created a full collection of haute couture able to function as ready-to-wear completly in his own printed silks. He invited everyone in fashion to his opening and offered them lunch prepared by La Grenouille afterward. The Press & Store executives were again stunned and the New York Times claimed: "Luksus' collection is considered the most significant fashion breakthrough since Christian Dior's "New Look" in 1946"